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Burassi is a New York based lifestyle brand that represents the art of creating something out of nothing. What began as just a made-up word and idea during my final semester of high school, soon became the greatest journey of my life.

We all have the power to succeed, but in order to succeed you must jump. You must take risks and realize that you don’t have to have it all figured out to move forward. 

Shortly after graduating high school in 2012 I knew I wanted to take my passion for streetwear and graphic design further, though I had no prior professional experience in either industry. It was then that I had the idea for Burassi but didn’t know exactly how I would make it a reality. It was a challenge and dream that I was ready to jump into.

With a few weeks of doing research online and having had savings from working at a local New Jersey pizzeria, I had enough to get things started with a small batch of 175 screen-printed t-shirts. So I invested all that I had into the launch of Burassi right before I left for college in New York City at age 18 where I then began selling t-shirts out of my freshman dorm room and have not looked back since.

The doors we open and close each day will ultimately decide the life we live. Realize that you don’t have to be great to start, but you have to start in order to someday become great. The more you work, the more you will learn and teach yourself. Knowledge is power in today’s society and Burassi is my story. The Burassi Lifestyle.