Burassi (pronounced BUH-RAH-SEE) is a New York lifestyle brand that represents the art & grind of creating something out of nothing. What began as just a made-up word and idea during my final semester of high school soon became the greatest journey of my life.
In the mind of a New Yorker; anything is possible. Everything around you was once just an idea, and that person with that idea was once just a beginner. Today’s world is powered by imagination & persistence.
We all have ideas within us, but what’s stopping most of us? The imaginary walls we’ve built in our minds to think we’re not good enough or that we don’t have the right cards to play. But in life, you must jump & roll the dice.
You can't control where you begin, but you can control where you end up. It all began when I took a graphic design course in high school in which I discovered my passion for designing. One thing soon led to another and then there I was, investing all of $2000 I had saved up from working at a local pizzeria to launch my own brand at age 18. Though I had no prior foundation or resources to build from in the fashion industry, I jumped and never looked back.
Starting with a batch of 175 screen-printed shirts, I spent the entire first summer driving around town selling shirts to friends & locals. Soon after, I began operating from my freshman dorm room once I moved to NYC for college. The hustle continued and within 3 years I had landed internships under Daymond John from Shark Tank along with Jeff Staple of Staple Pigeon. Fast forward a few more years and by 2018 Burassi had finally amassed sales from all 50 states as well as over 35 countries. The rest is history.
Imagination & persistence is power in today’s society and Burassi is my story. The Burassi Lifestyle.